Thinking today for tomorrow.

Thinking today for tomorrow.

MSH Aotearoa is the advisory enterprise established by Simon Hunter. Our purpose is to support commercial and social enterprises as they pursue opportunities to improve, magnify and accelerate their enterprise impacts and outcomes. Ultimately this contributes to solving critical questions, addressing enterprise constraints and supporting the enterprise to successfully change. This will have the impact of improving the well-being of people today and in future generations.

Ideas that matter

“Advising for impact” recognises that the wellbeing of future generations requires new thinking, new ways of working, new solutions,  new pace and courageous mindsets. “ideas that matter” fuel that thinking and presented as an invitation for collaborative discussion.

  • It all begins with an idea. Maybe you Capturing the complexity of the global food system for intergenerational wellbeing.

    How will we sustainably feed another billion people? The global food system represents the worlds largest industry with the greatest interlock with global well-being for people and the planet. The system today will not sustainably feed another 1 billion people in 2030 without change. Our report explores the global food system and the levers available to feed the current population properly and meet the needs of additional billion people that are forecast to inhabit the world in just 10 years.

  • New Zealand’s innovation investment will need to change to sustain the wellbeing of future generations.

    New Zealand's investment in innovation over the last 20 years has not been meeting the needs of future generations. Our under-investment will be a constraint on prosperity but where do we need to focus our investment? Innovative Aotearoa explores the areas and focus and the need to change our innovation system.

  • Aotearoa New Zealand is special. There is an abundance of great things that contribute to this country we are proud to call home but we have left many of our people behind and our progress in 2019 has stalled. Setting flight for Aotearoa explore the New Zealand wide options for our generation to do more to leave a legacy for our children and their children that we will be proud.

  • Pre-Covid-19 Tourism was viewed as a leading economic contributor to the Aotearoa New Zealand Economy. Covid-19 could reduce the value of tourism activity by 50%. The Covid-19 impacts are shedding light on the fundamental weakness of parts of the industry and highlighting the areas of change and opportunity